At the press conference on the establishment of the Shenzhen office of Austria Microelectronics held at the end of October 2011, Eric Janson, Senior Vice President of Sales and Marketing of Austria Microelectronics, who had traveled specifically from Europe to Shenzhen, said, "Television coverage of the European debt crisis always focuses on the worst, just like their coverage of the Bangkok flood in Thailand. However, the situation in Europe is not as bad as television coverage. I believe that EU governments have the ability to resolve this crisis. Therefore, I believe that the European market will remain stable next year and there will not be significant changes. The current European debt crisis will not have a significant impact on the electronic demand market next year, unless there is a significant change in the euro exchange rate, but this possibility is actually very low."

The ribbon cutting ceremony for the establishment of the Shenzhen office of Austria Microelectronics

He added that some EU countries, such as Greece, have severe debt situations, but even if the Greek market really collapses due to this crisis, its impact will only be limited to their countries and will not affect the entire EU market.

Eric Janson, Senior Vice President of Sales and Marketing for Microelectronics in Austria

Austria Microelectronics is a leading global designer and manufacturer of high-performance analog ICs, with a focus on providing the market with ultra-low power consumption, high precision, and high integration analog ICs. The company recently announced the establishment of a new office in Shenzhen, China, a hub for the development of the electronics industry, actively deploying and expanding the market landscape in Asia and Greater China. The new office will become the fourth office in China after Shanghai, Beijing, and Suzhou, and will also become a new important stronghold for Austrian microelectronics in China and the Asia Pacific region.
Austria Microelectronics has 30 years of experience in analog product design and system solution development, and has established a leadership position in the most challenging application areas, focusing on providing power management, sensors, and sensor interfaces for the smartphone, consumer, industrial, medical, and automotive markets. The company's customer base covers many world-renowned enterprises, including Samsung, Lou's Electronics, LG, Nokia, Sony Ericsson, Siemens, ZTE, Motorola, Toshiba, Panasonic, Sharp, Sandisk, MediaTek, Sanyo, and TRIXELL. The newly established Shenzhen office is located in the central commercial district of the Shenzhen Special Economic Zone and will provide better services to customers in southern China.